In every great story, there’s a villain. If there’s no conflict, nothing happens. If there’s nothing at stake, the hero has nothing to fight for. The villain creates the tension. And here’s the bit most businesses miss: If your marketing doesn’t name the villain, your customer doesn’t feel the urgency. Every Business Needs Something to […]

Last month, the dog ate my glasses. One minute I’m making a cup of tea. The next, I’m squinting at the TV, pretending I can see. I told myself I’d be fine without them. I wasn’t. Everything was a blur. And when you can’t see clearly, you make bad decisions. (Like ground coriander instead on […]

If you’re running a business, especially a small one, you already know that every day you’re serving somebody. Whether it’s your customers, your team, or yourself, each task, email, and meeting is done to keep things moving. But in the rush to get things done, it’s easy to lose sight of the real reason behind […]