Running a small business can feel like you’re working hard to get noticed, hoping the people with the problems see the value in your solutions. The question is: how do you stand out in the noise without spending loads on expensive marketing campaigns? Here’s some good news; you don’t need a megaphone or flashy ads to get noticed. You just need smart, simple strategies that help you connect with the right customers.
At Simple Story Marketing, we believe in keeping things straightforward, just like a conversation over a cup of tea. With the right approach, you’ll get your message across in a way that resonates with your customers and grows your business. Here are five effective marketing strategies to help you do just that this year.
Your business might offer great products or services, but if your message is unclear, customers won’t know what makes you the right choice for them. Think of it like telling a great story; if people can’t follow it, they’ll tune out. As Donald Miller of StoryBrand says, "If you confuse, you lose".
You’ll get better results by crafting a clear and compelling brand story. Start by identifying the problem your customer is facing and how your business can guide them to success. The StoryBrand framework helps you simplify this process, ensuring your message is easy to understand and resonates with your audience. When your story is clear, your customers will see themselves as the hero, with your business as the trusted guide.
Instead of focusing solely on getting new customers, spend time building strong relationships with the customers you already have. Happy customers become repeat buyers, and even better, they’ll spread the word about your business. Personal recommendations are gold!
You’ll get more value from nurturing these relationships through personal follow-ups, offering loyalty programmes, and engaging with them on social media or through email. Show your customers they’re appreciated, and they’ll keep coming back, and bring their friends along too.
Think of content marketing as your modern-day market stall. Instead of shouting, 'Get your fresh fruit here!' you’re offering valuable information that helps people solve a problem. At Simple Story Marketing, we follow the They Ask, You Answer approach; your customers are already asking questions, and when you answer them with useful content, they’ll come back to you. As Marcus Sheridan says 'Think like a customer, not a business'.
You’ll get more engagement and trust by providing helpful blog posts, videos, and social media content that answers your customers’ biggest questions. When you focus on solving their problems, you’re not just selling; you’re guiding them to success, positioning your business as their go-to resource.
Email might seem like old news, but it’s far from it. In fact, you’ll get some of the best return on investment by building an email list and nurturing your audience over time. It’s like sending out an exclusive invite to your most loyal customers. They’re more likely to pay attention when it feels personal.
You’ll build a strong connection by offering something your audience wants, whether it’s an insightful tip, a special discount, or a helpful guide. And when you show up in their inbox with something valuable (instead of just another sales pitch), you’ll keep your business top of mind, and they’ll be more likely to engage when the time is right.
Social Media firms can change algorithms or kick you out overnight if they want. An email list is yours. As Amy Porterfield says 'Don't build your business on rented land'. However...
Social media is your chance to connect with your audience directly, simply and regularly. You don’t need to post 24/7 or try to be perfect; you just need to show up consistently and engage with your followers. Choose the platforms where your customers hang out and create content that speaks to them.
You’ll get better results by being real. Whether it’s sharing behind-the-scenes (BTS) moments, responding to comments, or showing the human side of your business. Like the best market stalls, it’s about building relationships with your community, not just selling products. Over time, you’ll build a loyal following who can’t wait to hear from you.
Marketing your small business doesn’t need to be complicated. With these five strategies, you’ll get results without the overwhelm.
At Simple Story Marketing, you can get clear, effective marketing strategies that work. Using the StoryBrand framework, we’ll help you guide your customers to success. Ready to make your small business the hero of its own story?
Schedule a call today to see how we can help you clarify your message and connect with your customers.
P.S. If you want to make 7 simple changes to your website content so it makes the customer the hero visit the homepage and download the free PDF.
