Your website is a major asset in your marketing but does it bring your customer into the story your business is telling? Is it match fit?
Your purpose-led business deserves to make a significant impact but you know you don’t have the time or skills to create strategic marketing that connects with your customers and grows your business. It’s a struggle that leaves you feeling like you won’t achieve your full potential.
So what can you do?
Our number one rule is; don’t talk about your business so much. Talk about your customer's problem instead.
Your potential customer has a problem that your business can solve. They may not be looking to save the planet, just something that will make their life easier. Listen to your customer. Understand what they want, or what they are struggling with, and then talk about it.
Talk about it.
Talk. About. It. Until. The. Cows. Come. Home.
And then talk about it a bit more.
Talking about the problem your customer is experiencing will draw them in. Once you've done that you can place your product or service as the solution. Don’t create something and try and sell it to your customer. Listen to what your customer is saying they need and create that for them. It’s an act of generosity that leads to wisdom. As marketing guru Seth Godin says ‘You can’t be seen until you learn to see’.
Struggling to create a cohesive marketing plan? Every strategy we create is designed to help customers connect with you.
At Simple Story Marketing, we help purpose-led businesses create change with simple, story-based marketing that works.
P.S. If you want to make 7 simple changes to your website content so it makes the customer the hero visit the homepage and download the free PDF.