In every great story, there’s a villain. If there’s no conflict, nothing happens. If there’s nothing at stake, the hero has nothing to fight for. The villain creates the tension. And here’s the bit most businesses miss: If your marketing doesn’t name the villain, your customer doesn’t feel the urgency. Every Business Needs Something to […]

Last month, the dog ate my glasses. One minute I’m making a cup of tea. The next, I’m squinting at the TV, pretending I can see. I told myself I’d be fine without them. I wasn’t. Everything was a blur. And when you can’t see clearly, you make bad decisions. (Like ground coriander instead on […]

If you’re running a business, especially a small one, you already know that every day you’re serving somebody. Whether it’s your customers, your team, or yourself, each task, email, and meeting is done to keep things moving. But in the rush to get things done, it’s easy to lose sight of the real reason behind […]

Over the last two days, I’ve received two quotes for some work. Quote 1 was a verbal estimate that started with one price but ended up being three times higher, with no explanation for the increase. When I questioned it, the guy simply said, 'It's for all the other bits we’ll have to do. What […]

Sometime around 1981, I was given a radio cassette player, and it changed my life. Being able to not only listen to the radio but also record songs from it was a total gamechanger. Those were the early days of my mixtape collection. If you're of a certain age, you'll remember the joy of creating […]

From cave paintings to the classics, Jesus to J.K. Rowling, Shakespeare to Spielberg, storytelling has always been how we connect, learn, and inspire. Stories help us make sense of things. They engage us because the journey from a problem to a solution is at the heart of every transformation. Whether it's an unexpected challenge or […]

About 10 years, my family began noticing that I wasn’t quite catching things in conversations. It took me a while to admit it to myself, but eventually, I went for a hearing test. The results showed my hearing was fading. I chose to ignore the audiologist’s advice and carried on as if nothing had changed. […]

You’re running a small business, juggling everything from sales to invoicing, and somewhere in the back of your mind, there’s that nagging thought: 'I should be creating content that actually connects with my customers.' But where do you even begin? Developing content that resonates with your audience isn’t just about throwing words on a page or scheduling […]

You know content marketing is important, but one of the biggest questions business owners ask is: How often should I be posting content? Also, when it comes to your brand messaging, how do you keep it fresh without constantly changing it? At Simple Story Marketing, we get these questions regularly, and the answer really depends on your […]

When you’re running a business in a specific niche, whether it’s construction, accounting, or retail, it’s easy to wonder if broad marketing strategies like StoryBrand and inbound marketing are a good fit. Your industry has unique challenges, and you might be asking yourself, “Can these approaches really work for me?” At Simple Story Marketing, we believe the answer is a […]