When you’re running a business in a specific niche, whether it’s construction, accounting, or retail, it’s easy to wonder if broad marketing strategies like StoryBrand and inbound marketing are a good fit. Your industry has unique challenges, and you might be asking yourself, “Can these approaches really work for me?” At Simple Story Marketing, we believe the answer is a […]

How do you fit marketing in between managing day-to-day operations, handling customer inquiries, and everything else that demands your attention, especially if you’re working on a shoestring budget and spending on expensive campaigns just isn’t an option? At Simple Story Marketing, we understand those concerns. We specialise in helping small businesses like yours grow, even when […]

Starting your own small business is exciting, but figuring out how to market it can feel like a daunting task. With so many options and buzzwords flying around like SEO, social media, content marketing etc... it can be hard to know where to begin. But, marketing your new small business doesn’t have to be complicated […]

Running a small business is tough, and it often feels like you’re juggling a dozen things at once. From managing operations to handling finances, there’s always something demanding your attention. And then there’s marketing. Where do you even begin? Whether you’re just getting started or looking to take your business to the next level, this […]

Marketing your small business shouldn’t feel like throwing money down a well, hoping your wish comes true. You can achieve real results with simple, cost-effective strategies that focus on building connections and providing value. Here are some affordable marketing strategies that will give you the visibility and customer loyalty you’re looking for. 1. Leverage Social Media […]

Running a small business can feel like you’re working hard to get noticed, hoping the people with the problems see the value in your solutions. The question is: how do you stand out in the noise without spending loads on expensive marketing campaigns? Here’s some good news; you don’t need a megaphone or flashy ads […]

How often have you stared at a slide deck with so much information crammed into it that you remember almost nothing at best? Or have you found yourself on a website homepage that is so overloaded with all the amazing benefits the company has to offer that you just move on to another more visually […]

There’s a guy called Dave who routinely inflicts pain on me, and I pay him for it. My 30 minutes with Dave are the lowlight of my week except that our conversation is always fab because we both support the same football team. I don’t know how Dave does what he does but I know […]

Your website is a major asset in your marketing but does it bring your customer into the story your business is telling? Is it match fit? Your purpose-led business deserves to make a significant impact but you know you don’t have the time or skills to create strategic marketing that connects with your customers and […]

There’s a little coffee shop in Covent Garden that sells coffee. I know, it’s weird right? But here’s the thing; there are probably over 100 coffee shops within about a square mile of that particular one but when I’m anywhere near (and I mean 30-minute walking distance) I will head for my favourite coffee shop. […]