Hands up - who remembers Burger King’s Satisfries, Cosmopolitan Magazine’s Yoghurt, or the Facebook Phone? To be honest I was struggling with those when I asked ChatGPT for a list of products launched by big companies that didn't do so well. There are many more including New Coke, Crystal Pepsi and Bic for Her - […]

If you’ve ever seen the 1975 film Jaws you will remember the opening sequences. You also probably struggled to swim in the sea afterwards too. It took me years to go more than knee-deep in the English Channel. If you've not seen the film it goes something like this… a girl goes for a late-night […]

About 15 years ago I got a surprise call from a production office at the BBC. I had been recommended by a friend as a suitable acoustic guitarist to play on an edition of Songs of Praise.  Now, I'm not the world's greatest guitarist but my friend knew my abilities well enough so I accepted […]

I want to tell you a story.  As I ordered my coffee and sat down, my client slid a book across the table and said 'Read this. It is what I want you to do with my business.'  We were meeting in the middle of a global pandemic to talk about ‘doing some social media’, […]