Running a small business is tough, and it often feels like you’re juggling a dozen things at once. From managing operations to handling finances, there’s always something demanding your attention. And then there’s marketing. Where do you even begin? Whether you’re just getting started or looking to take your business to the next level, this […]

Marketing your small business shouldn’t feel like throwing money down a well, hoping your wish comes true. You can achieve real results with simple, cost-effective strategies that focus on building connections and providing value. Here are some affordable marketing strategies that will give you the visibility and customer loyalty you’re looking for. 1. Leverage Social Media […]

Running a small business can feel like you’re working hard to get noticed, hoping the people with the problems see the value in your solutions. The question is: how do you stand out in the noise without spending loads on expensive marketing campaigns? Here’s some good news; you don’t need a megaphone or flashy ads […]

How often have you stared at a slide deck with so much information crammed into it that you remember almost nothing at best? Or have you found yourself on a website homepage that is so overloaded with all the amazing benefits the company has to offer that you just move on to another more visually […]

There’s a guy called Dave who routinely inflicts pain on me, and I pay him for it. My 30 minutes with Dave are the lowlight of my week except that our conversation is always fab because we both support the same football team. I don’t know how Dave does what he does but I know […]

Your website is a major asset in your marketing but does it bring your customer into the story your business is telling? Is it match fit? Your purpose-led business deserves to make a significant impact but you know you don’t have the time or skills to create strategic marketing that connects with your customers and […]

There’s a little coffee shop in Covent Garden that sells coffee. I know, it’s weird right? But here’s the thing; there are probably over 100 coffee shops within about a square mile of that particular one but when I’m anywhere near (and I mean 30-minute walking distance) I will head for my favourite coffee shop. […]

What is your favourite song? It’s the kind of question that social media loves to ask. We probably all have too many to choose between and they change depending on lots of stuff. Having said that, R.E.M.'s 1991 song "Losing My Religion" is not just a mandolin classic; it also means something different to what […]

Who should you connect with in a predominantly online world? What should you say to attract your audience? Where should you communicate your message to establish the best connections? When and how often should you communicate your message? How does all of this come together effectively? As a purpose-led business owner, you may not have […]

I’m sure you have heard this phrase a few times now but have you ever wondered what it means to make 'the customer the hero' in your marketing strategy? As a StoryBrand Certified Marketing Guide, we believe in the storytelling approach to marketing, where the customer is the main character in the story, not your […]