Struggling to create a cohesive marketing plan?
Who should you connect with in a predominantly online world? What should you say to attract your audience? Where should you communicate your message to establish the best connections? When and how often should you communicate your message? How does all of this come together effectively? As a purpose-led business owner, you may not have […]
Making the customer the hero. What does it mean?
I’m sure you have heard this phrase a few times now but have you ever wondered what it means to make 'the customer the hero' in your marketing strategy? As a StoryBrand Certified Marketing Guide, we believe in the storytelling approach to marketing, where the customer is the main character in the story, not your […]
Your customer is the hero. You are their professional dance partner.
If you are a fan of Strictly Come Dancing (Dancing with the Stars) then you will know that the best stories are the ones where the journey has been the most transformational. By that I mean the celebrity has gone from rhythm-free, mum or dad-dancing to the Blackpool Ballroom and beyond. Those first few weeks […]
What's the problem?
A couple of years ago there was a trend on the platform formerly known as Twitter to ‘badly explain what you do for a living’. For example ‘I help people out of people’ or ‘I ask people to smile while I shoot them’ were the midwife and the photographer in a sea of state-sponsored drug […]
Where can we go?
A long, long time ago in a forest far, far away, I got lost. I was about 10 years old at a Cub Scout camp. We had been playing a wide game, and amidst the adrenaline of hiding, chasing, and then being chased, two other boys and I found ourselves unsure of the way back […]
Listening is a gift
Hands up - who remembers Burger King’s Satisfries, Cosmopolitan Magazine’s Yoghurt, or the Facebook Phone? To be honest I was struggling with those when I asked ChatGPT for a list of products launched by big companies that didn't do so well. There are many more including New Coke, Crystal Pepsi and Bic for Her - […]
What does your customer want?
If you’ve ever seen the 1975 film Jaws you will remember the opening sequences. You also probably struggled to swim in the sea afterwards too. It took me years to go more than knee-deep in the English Channel. If you've not seen the film it goes something like this… a girl goes for a late-night […]
Connect with your audience
About 15 years ago I got a surprise call from a production office at the BBC. I had been recommended by a friend as a suitable acoustic guitarist to play on an edition of Songs of Praise. Now, I'm not the world's greatest guitarist but my friend knew my abilities well enough so I accepted […]
Welcome to Simple Story Marketing
I want to tell you a story. As I ordered my coffee and sat down, my client slid a book across the table and said 'Read this. It is what I want you to do with my business.' We were meeting in the middle of a global pandemic to talk about ‘doing some social media’, […]
